Google Fatigue in Media

So if you keep up with media news, there's no doubt that you see a lot of Google news. Google has a couple of 'wins' today. They launched their Google Blog Search tool. Google Blog Search returns search results only from blog posts. Blog search results include posts from Google-owned Blogger blogs as well as blogs created by other services (like MovableType or WordPress.) Of course Technorati has been around but in my experience, it's not as comprehensive as the Google Blog Search. There were times when I wished that there was an effective blog search tool. This is another reminder why Google is an important Internet media company. They quickly release tools that are useful for the masses.

Another 'win' for Google is the court ruling that allows the ex-Microsoft vice president, Kai-Fu Lee to work for Google in China. Lee can begin working for Google by setting up a research office in China and recruiting software engineers but is restricted from using confidential information gleaned while he worked at Microsoft, the judge ruled. Google has Microsoft on the defense and has the resources to do so.

Finally, speaking of resources, Google on Wednesday is set to begin a stock sale that could net more than $4 billion in proceeds from a shelf offering of 14.16 million Class A shares. As of today, GOOG is at $310 per share. After the offering, the big question is, what will Google do with their $6billon dollar pot? Extend their Google Talk message program to VoIP customers by buying Skype? Too late, Ebay bought Skype for $2.6billion, announced on Monday. Either way, it will be announced in every media outlet like the announcement about Ebay buying Skype or Oracle buying Siebel for $5.85billion. Most will probably be scratching their heads about why the acquisition since it may not relate to web searches. By then we'll be Google'd out and come to expect it, knowing that Google IS the media of the future.